#008 – Ben Cefalo – “How Presales Changed the Product”
“Anyone can be a Product Manager. If you’re in a presales role, if you’re in consulting, if you’re in support, if you’re in customer success, it doesn’t matter, you have a skillset and you come with a point of view and if you’re able to articulate that point of view and relate that to the value that the business is trying to solve, you have the beginnings of being a successful Product Manager.” – Benjamin Cefalo
In the Presales Edition of The 33 CXOs we explore the crucial role of the presales organisation in what is regarded as the greatest success story in software sales.
When John McMahon took the reins at BladeLogic, he had a clear vision to create a sales and presales organisation that was in complete unison. What transpired became a sales rhythm which remains the gold standard for best practice within the most successful technology companies in the world.
The effects of a value-driven, technical sales function transcended the boundaries of presales. The playbook has helped trailblaze best practice within Customer Success, Value Engineering, Professional Services and even Product Management.
We uncover the stories and playbooks of the most talented technical sales leaders in the industry who are driving the technology companies of the future.
Episode 8 features Benjamin Cefalo, Director of Product Management at MongoDB. Ben’s career in IT began in the late 90’s when his passion for technology and “fixing people’s problems” led him to take a job at a local manufacturing company in his hometown of Arlington Vermont. Gaining vast experience in SaaS, Database, and Automation roles since then, Ben’s career has taken an upward trajectory. He joined BladeLogic as a Senior Consultant in 2006 and continued his development following the BMC acquisition, becoming the Lead Product Manager for Server and Database Automation. Prior to joining MongoDB, Ben spent 5 years at VMware and launched the first organically developed SaaS application in the company’s history. He has developed skills in a diverse spectrum of roles from System Administrator to Engineer, Technical Support to Software Consultant, Post-sales to Pre-sales, and is now responsible for Product Management across the entire MongoDB portfolio.
“You have to have customer empathy to be able to design good products. You can do all the research you want; you can get the metrics, know what the success criteria is, but until you can really put yourself into the customer’s shoes and feel their pain, you’re not going to develop a good product. I think we do a really good job of that at MongoDB.”
After joining BladeLogic, Ben knew that building and selling software was where he wanted to be. He was determined to grow his career and recognised the value in experiencing different points of view across the organisation. This helped him learn, pivot and advance into leadership roles. Whether it was working hands-on to support customers, implementing a product, or articulating value and solving pain, Ben realised that the key to success was learning the language of MEDDIC and using it as an internal communication tool. Once he had mastered the methodology, Ben became a vital component in the BladeLogic sales engine and quickly made a smooth transition into product management. This allowed him to explore a more creative role and make a huge impact in the industry. He went on to direct teams at world leading tech organisations from a position of experience and credibility.
“One of the key things I look for when I’m interviewing product managers is where they sit today on the spectrum and whether I can get them there. If someone has the willingness to be comfortable with ambiguity, I can mentor them to be successful in that spectrum. It’s not so much that I’m looking for that perfect person on day one, it’s about, can I get them there?”
In this vodcast you will discover:
- How a background in Presales laid foundations for Ben’s career in Product Management
- How to build a symbiotic relationship between Presales and Sales
- What attracted Ben to Product Management and what key capabilities and attributes the role demands
- The core pillars of Ben’s Playbook and the evolving role of MEDDIC in world leading software organisations
The ultimate team player, Ben Cefalo is a skilled leader and communicator with a natural ability to not only pivot between technical and business contexts, but to also constantly adapt to the “moving target” that is software. With a passion and excitement for what the future holds in this ever-evolving landscape, we discuss how a value driven culture of collaboration is the driving force behind MongoDB’s success and how Ben’s experiences have shaped his values as a leader. Providing a unique insight into the SaaS industry from a vast array of perspectives, this extensive discussion is essential listening for those with an interest in sales strategy, as well as anyone with a passion for the technology space.
Available as podcasts on our Spotify and iTunes channel